During the last two years, video conferencing software has become ubiquitous in today’s world, but a new study says that these tools are stifling workplace creativity.
According to the research, published in Nature by Dr. Melanie S. Brucks and Dr. Jonathan Levav1 of Columbia and Stanford University, respectively “…videoconferencing hampers idea generation because it focuses communicators on a screen, which prompts a narrower cognitive focus.”
In conversation with business leaders with companies of varying types, that decreased creativity has been increasingly visible in their workplaces.
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